With over 150 Dexters finished annually, our beef is served in some of Ireland’s finest restaurants and Michelin-star kitchens, consistently offering exceptional flavour, marbling, and quality. The Brave Herder Standard ensures every animal is ethically raised, fully traceable, and raised in harmony with the land, making our beef as good for the plate as it is for the environment.
1. Taste First
Purebred Dexter cattle, slow-grown and naturally raised for exceptional flavour and marbling.
Our Taste Rules:
- 100% purebred Dexter — no crosses
- Lineage DNA-verified for authenticity
- Slow-grown for natural spider marbling
- Slaughter age: 28–32 months for peak flavour & fat cover
- Supply trusted by Michelin-level chefs for 4+ years
2. Raised with Respect
Low-stress, small-herd farming with clear traceability from farm to fork.
Our Welfare Rules:
- Minimum 10 months outdoors per year
- Grass-fed on Munster farms
- Born & reared on same farm within the same herd
- Raised in small herds (no intensive systems)
- Individually tagged and traceable
- Local abattoir with county-vet oversight for best practice
3. Better for the Land
Dexters are light on the land, thrive on natural forage, and actively support biodiversity. Dexters are The National Parks and Wildlife Service’s (NPWS) preferred breed for conservation grazing and are used on NPWS land across the country.
Our Environmental Rules:
- Low ground impact due to smaller body weight
- Forage on rough grasses, scrub & shrubs
- Support biodiversity by preventing dominant plant overgrowth
- Suited to regenerative & low-input farming
- Low food miles — all farms within Munster & nearby to abattoir
- Less packaging – our sales are whole-or-half animal only
- No waste – utilisation of whole carcass from tail to nose
Certifications
- Bord Bia Sustainable Beef assured farm
- Bord Bia Grass Fed Beef assured farm
- Heritage Herd – Irish Dexter Beef Genetics verified
- HSE Approved Abattoir
